44
wood repair wax pens
Skip itSoft demand (-27.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$12.37avg listing price — sweet spot $15–$100
Price range
Okay$7.95–$21.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Okay$108K$108K/yr · 79K searches
Review moat
Bad4,729.29avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-27.8%90-day search growth — must beat 0% to launch