56
wood diffuser
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Great$22.55avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$6.03–$81.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great30%top-5 click share — an open shelf
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,789.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 106K searches