47
womens over 50 multivitamin
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Market size
Great$949K$949K/yr · 603K searches
Avg price
Good$13.87avg listing price — sweet spot $15–$100
Growth
Okay+16.5%90-day search growth — must beat 0% to launch
Price range
Okay$8.65–$17.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad18,014.08avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand