43
witch hazel cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.44avg listing price — sweet spot $15–$100
Price range
Good$7.62–$27.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$192K$192K/yr · 71K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Review moat
Bad15,813.83avg incumbent reviews — the moat a new listing must climb
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand