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wiping lotion
Worth a lookShows searches that convert (26.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible26.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$30.32avg listing price — sweet spot $15–$100
Price range
Great$7.98–$71.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$725K$725K/yr · 89K searches
Review moat
Good925.25avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand