68
wine box
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$20.89avg listing price — sweet spot $15–$100
Price range
Great$4.37–$97.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great332.17avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Good$621K$621K/yr · 450K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-5.5%90-day search growth — must beat 0% to launch