28
wide red ribbon
Skip itPrices mostly outside the sweet spot ($2.88–$14.33) — this niche doesn't clear our bar today.
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,854.69avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Bad$8.48avg listing price — sweet spot $15–$100
Market size
Bad$75K$75K/yr · 119K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-34.5%90-day search growth — must beat 0% to launch
Price range
Bad$2.88–$14.33cheapest to priciest tracked listing — scored on the share inside $15–$100