41
wide medical tape
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great$8.43–$48.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.19avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,578.22avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 12K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand