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wicked wrapping paper
Skip itSoft demand (-56.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great203.77avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Okay$9.95avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$83K$83K/yr · 90K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-56.4%90-day search growth — must beat 0% to launch
Price range
Bad$4.02–$14.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier