47
wicked purse
Skip itSoft demand (-53.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Review moat
Great229.54avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.02–$42.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.60avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay$107K$107K/yr · 50K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-53.8%90-day search growth — must beat 0% to launch