48
wicked plates
Skip itSoft demand (-45.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible40avg incumbent reviews — the moat a new listing must climb
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Avg price
Great$15.58avg listing price — sweet spot $15–$100
Price range
Good$8.14–$29.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 75K searches
Growth
Bad-45.4%90-day search growth — must beat 0% to launch