57
whole house air freshener
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$26.57avg listing price — sweet spot $15–$100
Price range
Good$4.90–$166.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$311K$311K/yr · 466K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,519.68avg incumbent reviews — the moat a new listing must climb
Signals Quality Gap