35
white wax
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.99avg listing price — sweet spot $15–$100
Price range
Great$9.96–$38.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Okay2,261.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$23K$23K/yr · 22K searches