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white tissue paper
Worth a lookShows searches that convert (26.5% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Incredible26.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Great$1.0M$1.0M/yr · 512K searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,334.19avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.9%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.43avg listing price — sweet spot $15–$100
Price range
Bad$4.39–$17.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality