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white scotch brite pads
Skip itA small market ($76K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Review moat
Great368.73avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.63avg listing price — sweet spot $15–$100
Price range
Good$4.25–$38.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$76K$76K/yr · 35K searches