50
white ribbon
Worth a lookShows searches that convert (11.7% search→purchase), but prices mostly outside the sweet spot ($3.92–$12.88) keeps it on the watch list.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Market size
Good$715K$715K/yr · 789K searches
Growth
Good+25.8%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay1,743avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Bad$7.72avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.92–$12.88cheapest to priciest tracked listing — scored on the share inside $15–$100