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53

white plastic silverware

Worth a look

Shows low returns (0.6%), but a small market ($32K/yr) keeps it on the watch list.

Market size 8Growth 65Conversion 71Competition 41Returns 97Price range 70Avg price 86Brand share 57Review moat 65Quality gap 23

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$19.36

avg listing price — sweet spot $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.20–$38.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+43.9%

90-day search growth — must beat 0% to launch

Review moat

Good919.62

avg incumbent reviews — the moat a new listing must climb

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$32K

$32K/yr · 26K searches

Products