48
white coffee cups with lids
Skip itSoft demand (-44.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$19.97avg listing price — sweet spot $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$3.87–$26.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,704.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$50K$50K/yr · 42K searches
Growth
Bad-44.1%90-day search growth — must beat 0% to launch