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white cocktail napkins
Worth a lookShows searches that convert (15.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Good793.04avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.73avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.89–$28.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.0%90-day search growth — must beat 0% to launch
Market size
Okay$137K$137K/yr · 65K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality