43
white box
Skip itSoft demand (-17.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$5.34–$32.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.07avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,604.23avg incumbent reviews — the moat a new listing must climb
Market size
Okay$203K$203K/yr · 396K searches
Returns
Okay4.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.3%90-day search growth — must beat 0% to launch