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whey vanilla protein powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$31.43avg listing price — sweet spot $15–$100
Price range
Incredible$20.55–$38.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Growth
Good+39.1%90-day search growth — must beat 0% to launch
Market size
Okay$240K$240K/yr · 94K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad18,696.56avg incumbent reviews — the moat a new listing must climb
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand