56
whey protein powder bag
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$58.79avg listing price — sweet spot $15–$100
Price range
Great$21.32–$124.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$214K$214K/yr · 82K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Review moat
Bad14,423.11avg incumbent reviews — the moat a new listing must climb
Signals High Price