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wet ones alcohol wipes
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Growth
Good+50.9%90-day search growth — must beat 0% to launch
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.97avg listing price — sweet spot $15–$100
Price range
Good$2.55–$27.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,019.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$43K$43K/yr · 37K searches
Signals No Dominant Brand