50
wet naps
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Growth
Good+43.3%90-day search growth — must beat 0% to launch
Avg price
Good$13.26avg listing price — sweet spot $15–$100
Price range
Good$3.22–$28.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad$98K$98K/yr · 47K searches
Review moat
Bad6,174.6avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf