67
wedding napkins
Worth a lookShows no brand lock-in (top 5 brands take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible22%top-5 brand share — no brand owns this niche
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Incredible15%top-5 click share — an open shelf
Price range
Great$2.90–$74.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.56avg listing price — sweet spot $15–$100
Market size
Good$678K$678K/yr · 933K searches
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,581.68avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand