37
waxed floss
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad7,919.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.26avg listing price — sweet spot $15–$100
Market size
Bad$71K$71K/yr · 61K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$1.14–$14.63cheapest to priciest tracked listing — scored on the share inside $15–$100