55
waterproofing
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$38.05avg listing price — sweet spot $15–$100
Price range
Great$14.10–$77.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+92.9%90-day search growth — must beat 0% to launch
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$200K$200K/yr · 63K searches
Review moat
Bad9,026.73avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand