48
waterproof matches
Skip itSoft demand (-29.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Good$4.10–$43.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.08avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$245K$245K/yr · 471K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,693.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-29.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand