49
waterless shampoo
Skip itSoft demand (-10.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.90avg listing price — sweet spot $15–$100
Price range
Good$6.86–$28.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$347K$347K/yr · 255K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad7,572.14avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.0%90-day search growth — must beat 0% to launch