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waist tape
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Good$13.24avg listing price — sweet spot $15–$100
Review moat
Okay1,624.44avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$7.24–$20.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 152K searches
Competition
Bad85%top-5 click share — a locked-up shelf