41
vivian lou insoles high heels
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$16.86avg listing price — sweet spot $15–$100
Price range
Good$9.16–$29.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Okay2,157.91avg incumbent reviews — the moat a new listing must climb
Market size
Okay$112K$112K/yr · 104K searches
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Low Review Barrier