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vitamin e with selenium
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.46avg listing price — sweet spot $15–$100
Price range
Great$9.63–$41.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,538.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad$100K$100K/yr · 30K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf