42
vitamin e serum
Skip itA deep review moat (38,381 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.00avg listing price — sweet spot $15–$100
Price range
Good$8.89–$24.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$99K$99K/yr · 94K searches
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Review moat
Bad38,380.58avg incumbent reviews — the moat a new listing must climb