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vitamin e 1000 iu softgels
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great$1.9M$1.9M/yr · 805K searches
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.32avg listing price — sweet spot $15–$100
Price range
Great$7.40–$67.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Review moat
Bad6,816.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality