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vitamin d2
Skip itA concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Good$14.42avg listing price — sweet spot $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Price range
Good$5.44–$24.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$211K$211K/yr · 247K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Bad5,918.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf