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vitamin d
Worth a lookShows a $27.0M/yr market, but a deep review moat (56,010 avg reviews) keeps it on the watch list.
Market size
Incredible$27.0M$27.0M/yr · 90.6M searches
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Good$6.34–$34.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.32avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Review moat
Bad56,010.38avg incumbent reviews — the moat a new listing must climb