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56

vitamin c

Worth a look

Shows a $24.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 24Conversion 19Competition 66Returns 99Price range 72Avg price 78Brand share 59Review moat 16Quality gap 16

Market size

Incredible$24.5M

$24.5M/yr · 101.0M searches

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$16.28

avg listing price — sweet spot $15–$100

Price range

Good$5.68–$38.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Growth

Bad-1.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad20,502.36

avg incumbent reviews — the moat a new listing must climb

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