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vitamin b2
Launch itA $2.4M/yr market growing +0.4% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.4M$2.4M/yr · 1.1M searches
Avg price
Good$14.23avg listing price — sweet spot $15–$100
Price range
Good$6.14–$30.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay3,424.38avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality