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vitamin a
Worth a lookShows low returns (0.0%), but soft demand (-14.2% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.1M$2.1M/yr · 1.1M searches
Avg price
Good$13.83avg listing price — sweet spot $15–$100
Price range
Good$4.67–$31.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad4,084avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.2%90-day search growth — must beat 0% to launch