40
vitafusion calcium gummies
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Good$14.85avg listing price — sweet spot $15–$100
Price range
Good$9.37–$30.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$359K$359K/yr · 116K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad20,114.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand