49
vicks inhaler
Skip itSoft demand (-45.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 1.4M searches
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.14avg listing price — sweet spot $15–$100
Price range
Great$6.14–$40.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Review moat
Bad12,352.54avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-45.1%90-day search growth — must beat 0% to launch