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47

vegan protein powder unflavored

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A concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 36Conversion 37Competition 16Returns 100Price range 91Avg price 95Brand share 31Review moat 22Quality gap 78

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.79

avg listing price — sweet spot $15–$100

Price range

Great$12.49–$57.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+8.8%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay$137K

$137K/yr · 156K searches

Review moat

Bad9,892.09

avg incumbent reviews — the moat a new listing must climb

Competition

Bad80%

top-5 click share — a locked-up shelf

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