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vegan melatonin gummies
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.70avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,899.68avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.73–$17.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Market size
Bad$36K$36K/yr · 25K searches
Brand share
Bad97%top-5 brand share — brand-locked demand