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vegan biotin
Skip itSoft demand (-15.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.43avg listing price — sweet spot $15–$100
Price range
Good$5.51–$29.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay$123K$123K/yr · 58K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad15,883.55avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.4%90-day search growth — must beat 0% to launch