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vaseline gauze
Worth a lookShows searches that convert (13.0% search→purchase), but strong incumbent ratings (4.6★) keeps it on the watch list.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$16.31avg listing price — sweet spot $15–$100
Review moat
Good1,173.94avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.8%90-day search growth — must beat 0% to launch
Price range
Good$4.63–$26.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$111K$111K/yr · 52K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality