35
vanilla laundry detergent
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Price range
Good$6.24–$30.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.24avg listing price — sweet spot $15–$100
Market size
Okay$107K$107K/yr · 138K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,764.17avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand