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vanilla dryer sheets
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 750K searches
Avg price
Okay$9.72avg listing price — sweet spot $15–$100
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Review moat
Bad32,398.1avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.20–$12.54cheapest to priciest tracked listing — scored on the share inside $15–$100