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valentines wrapping paper
Skip itSoft demand (-96.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good507.51avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.38avg listing price — sweet spot $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$120K$120K/yr · 448K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-96.4%90-day search growth — must beat 0% to launch
Price range
Bad$6.31–$14.22cheapest to priciest tracked listing — scored on the share inside $15–$100