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valentines plates
Skip itSoft demand (-95.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Review moat
Incredible75.08avg incumbent reviews — the moat a new listing must climb
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$15.96avg listing price — sweet spot $15–$100
Price range
Good$3.49–$33.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$159K$159K/yr · 707K searches
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-95.6%90-day search growth — must beat 0% to launch