40
valentines napkins
Skip itSoft demand (-96.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible60.02avg incumbent reviews — the moat a new listing must climb
Competition
Great25%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay$9.45avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 350K searches
Price range
Bad$5.00–$15.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-96.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier